Chen Enbin: The Rise of a 'Overseas Returned' Entrepreneur from the 1980s
He is truly "wealthy and handsome", yet he is humble and low-key; He is seen as a young and promising entrepreneur by others, but he repeatedly waved his hand and said that this is all the accumulation of his father's generation. Starting from being a grassroots employee, studying abroad, and then returning to China to reform the company, Chen Enbin, the president of Zhongyang Construction Group Co., Ltd., may have had a seemingly smooth journey in his life, but he has made every step, step by step, steadfastly and steadfastly walked out of the unique style of many young entrepreneurs born in the 1980s.
Grassroots training, studying abroad for further education
Chen Enbin was born into a family of architects in Linchuan, Jiangxi in 1981. His father, Chen Shengde, started from scratch and trained as a mason to form his own construction team. The many projects he undertook made his father famous in the construction industry. In 2002, his father took over the Fuzhou Construction Engineering Company (now Zhongyang Construction Group Co., Ltd.) and has been working in the construction industry in terms of construction technology and management. In Chen Enbin's eyes, his father has always been his role model, and learning from him since childhood has also sparked his strong interest in the construction industry and enterprise management.
After graduating from university, Chen Enbin began working at Zhongyang Construction Group Co., Ltd. When he first arrived at the company, Chen Enbin did not choose to work at the top, but instead started from managing the management personnel and gradually accumulated experience. At that time, Chen Enbin had almost no knowledge of professional knowledge in the construction industry, but with a spirit of fearlessness, he led the Nanchang branch to complete various annual business targets in less than six months, which surprised Chen Enbin's father. In the following years, Chen Enbin continued to work at the grassroots frontline, dealing with supervisory departments, project personnel, and clients, not only creating profits for the company, but also accumulating valuable personal skills and management experience. Although he has some experience in frontline work, he believes that his comprehensive qualities and abilities seem insufficient to manage a large company, so he has the idea of studying abroad.
In 2008, Chen Enbin came to Vancouver, Canada to begin a four-year study abroad career. Chen Enbin majors in economics, and in his spare time, he often visits, studies, and inspects companies in the same industry and other industries. When it comes to the biggest feeling during my study abroad, he said, "The style and process of foreigners doing things are particularly worth learning from. Domestic companies hire people first, and then set company management frameworks, processes, etc., while foreign companies develop these very well, and then move forward based on individual abilities
In Vancouver, Chen Enbin took three pieces of land with unique vision, two of which were used for real estate development. It should be noted that investment behavior abroad is a gradual process, and it is necessary to be familiar with local regulations, attract and gather talents, select a team with practical spirit and professional ability in actual project operation, and form their own basic team. Going on like this reduces investment risk and has a high probability of success. At present, the development of the real estate development projects he invests in is very steady and solid.
Taking over the company and consolidating the driving force for enterprise development
After returning to China, Chen Enbin began to take over various affairs of the company. He first established and improved dozens of production and operation management regulations of the company, improved the management system outside the province, and adopted a project simulation joint-stock operation model. This changed the previous situation where a single cooperative project was dominant, and the business model showed diversified development. He eliminated a group of branch companies with non-standard management and poor business performance. Improve the fund management process of the project, pay close attention to cost control, strengthen process management, reward the best and eliminate the worst, selectively select high efficiency and quality projects for bidding, prevent risks, encourage operators to increase their efforts to undertake large-scale and self operated projects, increase contract collection rates, and ensure the sustainable development of business outside the province.
In the exploration of markets outside the province, he chose to establish typical models, using points to cover areas, radiating to superior regions, and forming a comprehensive development good situation. Steady and steady, in addition to fully understanding the local market situation and construction team situation, it also considers many factors such as climate, social security, and laws and regulations, and has sufficient risk prevention and control capabilities before expanding. Collaborate on the basis of merit, with local construction contractors with strong economic strength, good social reputation, and excellent performance as partners, with a focus on supporting the establishment of branch companies with scientific and standardized management, sound institutions, complete personnel, and strong strength, to help them grow stronger and drive comprehensive development.
In construction management, he adheres to the principle of "quality first and safety first", establishes and improves a series of rules and regulations, and continuously improves management quality. To summarize his specific approach to implementing project management, he emphasized the importance of "management" in the formation of the project team; Grasp the word "excellent" in engineering quality management; Seize the word 'strict' in construction site management; Grasp the word "fast" in project progress management; Seize the word "trust" in contract performance, and use incentive and constraint mechanisms to encourage construction personnel to create high-quality projects and establish a corporate image.
Under his leadership, the group has created a total tax revenue of over 100 million yuan for local governments in the past three years. In 2015, the "Nanchang Hongdu Traditional Chinese Medicine Hospital New Hospital" project (Phase I) undertaken by the company won the China Construction Engineering Luban Award (National High Quality Engineering), achieving a zero breakthrough in the Fuzhou Housing Construction Project for this award. In the same year, the group's general contracting for housing construction was successfully upgraded to a special level qualification. At the same time, the design qualifications of the construction industry (construction engineering, civil air defense engineering) of the group have also been promoted to Class A qualifications. This means that the goal of creating a special level enterprise in Fuzhou's construction industry will be achieved first by Zhongyang Construction Group.
Chen Enbin believes that expanding and strengthening enterprises is the foundation of local economic development. Strong enterprises lead to strong economy, strong economy leads to strong local economy, and strong local society leads to strong society. He pours his passion into the land where he nurtures himself. The company has developed from an enterprise with only one qualification for building construction to a special level qualification for building construction general contracting, a first level qualification for mechanical and electrical installation engineering general contracting, and a third level qualification for landscaping, increasing the number of first level qualifications for construction general contracting and professional contracting to eight. At present, the company has completed the application for the qualification of integrated construction and design building decoration, creating good conditions for the expansion of the enterprise's business scope. At present, the group has 6 subsidiaries and 18 branches, with business covering 22 provinces, cities, and municipalities directly under the central government across the country. It is a key backbone enterprise with a focus on construction and installation, which has diversified operations and industries. In 2016, the group also successfully obtained the approval of the Ministry of Commerce for the qualification of general contracting enterprise for foreign aid complete projects, achieving another milestone breakthrough in the group's development history.
Transformation and upgrading, production and promotion of environmentally friendly new building materials
Chen Enbin is a reformer and entrepreneur with the courage to explore and a scientific attitude.
In the field of building materials, he also has his own unique insights. Traditional wood and bamboo templates are resource based products that require extensive logging of trees, waste national resources, and are not conducive to the long-term green development of construction enterprises. He believes that replacing wood with plastic is an inevitable trend in the development of building materials. During his study abroad in Canada, he found that developed countries were relatively mature in the research and development of building plastic templates and their market. After conducting extensive market research both domestically and internationally, he saw that plastic templates, as a new type of environmentally friendly building material, hold enormous business opportunities. To pursue sustainable development, the company must make a difference in this regard.
Under the leadership of Chen Enbin, the leadership team of Zhongyang Group firmly grasped the theme of green development in the era, and integrated accelerating the transformation of development methods throughout the entire process of enterprise development, strengthening innovation capacity construction, and strengthening support for green development. In order to accelerate the research and development speed of new building plastic composite templates, the company has invested over 4 million yuan in scientific research funds before and after.
In 2009, we jointly developed a new template with Jiangxi Building Materials Science and Design Institute. After more than a year of unremitting efforts by researchers, the new type of building plastic composite template has finally been developed and successfully tested on multiple construction sites. The product is mainly used for cast-in-place concrete formwork engineering in various types of buildings such as houses, bridges, tunnels, etc. It has independent core technology and is an environmentally friendly project for resource recycling. The new composite plastic building template uses waste plastic as the raw material, which can completely replace traditional building bamboo and wood templates. Its process technology and product performance reach the leading level in China, with advantages such as low cost, excellent performance, easy operation, repeated use, and recyclability. It is a new generation of building materials that promote resource conservation, transformation and upgrading in the construction industry.
The project has also received strong support from the Jiangxi Provincial Party Committee, Provincial Government, and Fuzhou Municipal Party Committee and Government. In March 2010, Zhongyang Dexin Technology Co., Ltd., a wholly-owned subsidiary of Zhongyang Construction Group, was officially established. The factory covers an area of 222.32 acres, mainly engaged in the research and development and production of new building templates and various energy-saving, environmental protection, and renewable energy utilization products. At present, the "New Composite Plastic Building Template" developed by Zhongyang Dexin Technology Co., Ltd., a subsidiary of Zhongyang Construction Group, has entered the stage of industrial production. Provincial Department of Housing and Urban Rural Development, relevant leaders of the city, and representatives of over 100 well-known construction enterprises have visited the template on-site promotion meeting held by Zhongyang Construction Group for observation, greatly expanding the influence of the product. The senior management of the group visited Europe for inspection and quickly and efficiently established strategic cooperation relationships with well-known foreign equipment manufacturers. In October 2015, they introduced world-class production equipment to promote production processes, technical equipment, and product quality to reach international advanced levels.
Due to the significant energy-saving and emission reduction effects of the company's products, their outstanding green environmental protection and circular economy characteristics, as well as huge market potential, which comply with relevant national industrial policies, have attracted the attention of provincial and municipal high-level officials. At present, relevant departments at the provincial and municipal levels have identified the plastic composite building formwork produced by our group as a key promotion project in accordance with the instructions of the Secretary of the Provincial Party Committee and the instructions of the provincial leaders, combined with the implementation of relevant national and provincial policies and regulations, and provided support as much as possible.
The Belt and Road, leading the construction of Zhongyang to "go global"
If the group company had been hiding its strength before, then now is the time for us to seize the opportunity and take the initiative, "said Chen Enbin.
In fact, the group company has been exploring the path of "going global" for a long time. In the late 1970s, when the spring breeze of reform and opening up was approaching, the company responded to the call of the country and actively participated in the ever-changing international market competition. It successively undertook the construction of Yemen's Sada Highway, Zambia's textile factory, Iraq's prefabrication plant, Benghazi School in Libya, residential projects in Mauritius, and engaged in labor technology cooperation with Japan's Mitsubishi Construction Society and others. Numerous projects have been constructed in multiple countries and regions in Asia and Africa. I have accumulated rich experience in overseas construction, and more importantly, I have seen the direction clearly and strengthened my confidence. In order to actively respond to the central "the Belt and Road" development strategy, Chen Enbin led the group to actively seek overseas investment markets in recent years, and successively made business visits to North Korea, Saudi Arabia, Russia and many African countries.
The year 2016 is the year when Zhongyang Construction Group participated in the comprehensive promotion of the "the Belt and Road" construction. On January 13th, as one of the 27 initiators, the company joined the Jiangxi Province "Going Global" Enterprise Strategic Cooperation Alliance. In February 2016, the group established an overseas business unit and formulated a comprehensive "going global" strategic policy, actively exploring and expanding into the African market; In March, Chen Enbin led a group of senior executives to conduct a business inspection in the southern African country of Zambia and signed a strategic cooperation agreement with Zambia Huajiang Investment Co., Ltd; In July, Ms. Kibesakanda, the Ambassador of Zambia to China, and her delegation visited Zhongyang Construction Group for inspection; In August, the delegation led by Chen Enbin conducted a week-long investigation on the engineering market, financial market and real estate development in Djibouti... Zhongyang Construction Group made breakthrough progress in implementing the strategic deployment of the "the Belt and Road" and the strategic goal of "going out" of enterprises, which also laid a good foundation for economic and trade cooperation between Jiangxi enterprises and the African region.
"There is only a starting point for enterprise development, but no end point". He used his own practice to interpret his promise. In the face of fierce competition and challenges in the construction market, he closely linked his ambition with the future and destiny of the enterprise, actively integrated into the national "the Belt and Road" strategic vision, led the staff to make the company a leading private construction enterprise in Jiangxi, and gradually expanded the overseas business of Zhongyang, Contribute to local economic development and national modernization construction through practical actions.